Portfolio / Marketing
BuyBackX
BuyBackX needed stronger organic visibility for a local buyback business competing against national electronics resellers, across both traditional search and local discovery.
Results
What Changed
The Challenge
Where It Started
BuyBackX needed stronger organic visibility for a local buyback business competing against national electronics resellers. Growth had to come from both traditional search and local discovery, since most customers search with location intent before visiting or calling.
The Approach
What We Did
- Optimized category pages and improved metadata and on-page elements sitewide
- Published consistent, SEO-focused blog content to build topical authority
- Fixed indexing and search visibility issues to strengthen the technical foundation
- Strengthened overall site structure for easier crawling and better internal linking
- Expanded presence through business listings and local citations
The Outcome
Where It Landed
Growth compounded month over month, with a 44% increase in monthly organic clicks and 24% growth in monthly impressions, and Google Business Profile activity climbed steadily across every key action from April to August 2026.
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