Portfolio / Marketing

Iron Mountain Labz

Iron Mountain Labz needed to grow organic visibility in a highly competitive, tightly regulated supplements niche, where content has to balance search intent with strict compliance and E-E-A-T standards.

SEO strategyTechnical SEOContent optimization
Client: Iron Mountain LabzE-commerce, performance supplements (highly regulated, compliance-sensitive niche)
Iron Mountain Labz

Results

What Changed

32.8K
Organic clicks
1.45M
Impressions
$424,608+
Gross store revenue
4,025
Purchases tracked

The Challenge

Where It Started

Iron Mountain Labz needed to grow organic visibility in a highly competitive, tightly regulated supplements niche where content has to balance search intent with strict compliance and E-E-A-T standards. The site had limited organic presence and needed a foundation that could scale without risking penalties.

The Approach

What We Did

  • Ran technical SEO fixes to resolve indexing and crawlability issues
  • Rebuilt on-page content across product and informational pages with a compliance-first approach
  • Targeted high-intent commercial and informational keywords across the product range
  • Maintained Google E-E-A-T standards throughout to protect long-term ranking stability

The Outcome

Where It Landed

Reached page one for multiple competitive commercial terms, including several #1 rankings in the United States, while staying fully compliant with Google E-E-A-T guidelines.

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