Portfolio / Marketing
Red Star Technologies
Red Star Technologies came to us for two things: stronger rankings in normal Google search, and a presence inside AI answers. Today the company is cited by Google AI Overview, ChatGPT, and Perplexity for its core services, while organic sessions grew more than 23 times year over year.
Results
What Changed
The Challenge
Where It Started
- Red Star Technologies is a web design and development company based in Jacksonville, Florida. Alongside websites, it sells software project management, quality assurance, UI/UX design, and Android app development services across Florida and California.
- The company had a solid service offering but weak search visibility. Its service pages were not ranking for the high-intent searches buyers actually type, like "software quality assurance services in FL" or "UI/UX services in FL."
- There was a second problem growing fast. More buyers were skipping the search results entirely and reading answers inside Google AI Overview, ChatGPT, and Perplexity. Red Star did not appear in those answers at all, so an entire channel of buyers never saw the brand.
The Approach
What We Did
- Rebuilt the service pages around real buyer searches in Florida and California instead of broad generic terms
- Wrote and structured every service page so AI answer engines can quote it directly, with clear facts, direct answers, and clean headings
- Covered the full service set: business analysis, UI/UX, software project management, quality assurance, and Android app development
- Tracked AI visibility separately from normal rankings across Google AI Overview, ChatGPT, and Perplexity
- Measured everything in Search Console, including the Generative AI report, and GA4, and kept refining the pages that were close to being cited
The Outcome
Where It Landed
Within 12 months, organic search delivered 3.72K clicks from 547K impressions, and GA4 shows the real effect on the business: sessions up 2,326.7% and total users up 2,251.6% against the previous period. The bigger win is where the brand now shows up. Red Star Technologies is cited inside AI-generated answers on Google AI Overview, ChatGPT, and Perplexity for nine targeted service searches, including "UI/UX Services in FL," "Software Quality Assurance Services in FL," "Software Project Management Services in California," and "Full-Stack Web Development Services in FL." Its Generative AI impressions in Search Console have reached 6.93K and are still climbing. The work is ongoing, and the direction is simple: keep the service pages ranking in normal search, and keep the brand in the AI answers buyers read first.
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